As Vietnam’s lifting and heavy equipment market enters a new phase of transformation, PALFINGER Vietnam officially organized the “PALFINGER Partner Conference 2026” – the first nationwide gathering bringing together the entire dealer network under a unified long-term strategic vision.

As one of PALFINGER’s strategic partners in Vietnam, VIPEC was honored to participate alongside dealers, partners, and industry experts to jointly build a sustainable growth foundation for the 2026–2030 period.

A Major Milestone in PALFINGER’s Development Strategy in Vietnam

The event was not only an important networking opportunity between PALFINGER Vietnam and its dealer network, but also marked a significant strategic transformation for the world-leading crane brand in the Vietnamese market.

Under its global 2026–2030 strategy, PALFINGER targets:

Global revenue exceeding EUR 3 billion
EBIT reaching 12%
ROCE achieving 15%

Notably, the AECI region (APAC excluding China and India) has been identified as a key growth market, targeting a 77% increase from EUR 36.1 million to EUR 70.4 million.

Among these markets, Vietnam stands out as one of the fastest-growing countries in the region, with a revenue target of EUR 5.03 million by 2030 — representing a remarkable 144% growth compared to the current EUR 1.3 million.

PALFINGER’s strategy is built around three core pillars:

Enhancing customer value
Sustainable and efficient growth
Excellence in every action

VIPEC Strengthens Its Commitment Within the PALFINGER Ecosystem in Vietnam

During the conference, PALFINGER Vietnam introduced its partner development program aimed at establishing a standardized and professional nationwide dealer ecosystem.

The program focuses on three main responsibilities: Sales – Installation – After-sales service

Dealer evaluation criteria were comprehensively structured around:

Facilities
Human resources
Marketing
Financial capability
Equipment & tools
Systems & processes
Data reporting

Importantly, PALFINGER APAC Vietnam (PAV) will directly support dealers through:

Professional training
Technical consultation
Troubleshooting support
Connection with PALFINGER’s global network

This demonstrates PALFINGER’s long-term commitment and serious investment in the Vietnamese market, with a strong customer-centric approach.

Standardizing Operations Through the 9-Step Process & PAC Online

One of the key highlights of the conference was the introduction of PALFINGER’s standardized 9-step operational process.

The process covers the entire customer journey:
Quotation → Contract → Installation → Delivery → After-sales Service

Each step clearly defines:

Responsible personnel
Expected outcomes
Required documentation

In addition, the PAC Online system was introduced to digitize and synchronize operational data between PALFINGER and its dealer network, improving efficiency and service quality across all operations.

Strong Investment in After-Sales Service & Spare Parts – Minimizing Customer Downtime

Another major focus of the conference was PALFINGER Vietnam’s strategy to strengthen its spare parts and after-sales service network.

PALFINGER officially launched a spare parts stocking program involving both dealers and PAV to:

Improve warranty response time
Support after-sales business activities
Minimize crane downtime for customers

This initiative is considered highly distinctive within Vietnam’s crane industry, clearly reflecting PALFINGER’s long-term investment mindset and customer-oriented strategy.

Promoting the “Knuckle Boom Crane Culture” – Transitioning from “Custom-Made” to “Ready-Made”

Alongside technical and after-sales strategies, PALFINGER also presented its new sales and marketing direction for the Vietnamese market.

The company aims to accelerate the transition from the traditional “custom-made” model toward a more efficient “ready-made” business approach.

Ready-to-deliver configurations include:

PK series: 2 models
SPK series: 4 models
SPS series: 2 models

Target delivery time: within 30 days.

At the same time, PALFINGER will:

Expand cooperation with truck dealer networks such as Hino, Isuzu, Hyundai, JAC, and FAW
Deploy the Sales Pocket platform for real-time updates on available models, pricing, images, and application videos

This marks an important step toward improving customer accessibility and accelerating sales efficiency in Vietnam.

VIPEC Ready to Move Forward with PALFINGER in the Next Growth Phase

Participating in the PALFINGER Partner Conference 2026 enabled VIPEC not only to stay updated with PALFINGER’s latest global strategies, but also to strengthen collaboration opportunities, technical capabilities, and service quality for customers.

With a strong focus on sustainable development, technical expertise, after-sales excellence, and customer experience, VIPEC remains committed to accompanying PALFINGER in bringing advanced knuckle boom crane solutions and long-term value to the Vietnamese market.